From Wix to WordPress: Transforming Custom Cleans Cheshire’s Online Presence

by admin | May 15, 2025 | Web Design

http://www.customcleanscheshire.co.uk

At go-to media, we love helping local businesses shine online—and our recent project with Custom Cleans Cheshire is a perfect example of how a well-built website can transform a brand’s digital presence.

When the owner of Custom Cleans Cheshire came to us, she already had a website that she had created herself using Wix. While she had made a solid effort, she wasn’t happy with how it looked or performed. The site struggled to rank on Google, lacked professional polish, and didn’t clearly communicate the full range of her services.

Like many small business owners, she had been let down by a previous web designer and was understandably cautious about investing more into her website. We knew we had to deliver something exceptional—and affordable—to rebuild her trust and elevate her brand.

The Challenge: Poor SEO and Limited Content

The original Wix website had just five basic pages, and most of the services were lumped into a single paragraph on the home page. This made it difficult for potential customers to understand everything Custom Cleans Cheshire offered—and impossible for search engines to effectively index her site for all her services.

In addition to poor SEO, the overall design didn’t reflect the professionalism of her business. It lacked high-quality imagery and had no real visual structure to guide the user experience. The client knew she needed a website that looked as clean and polished as the homes and businesses she works so hard to maintain.

Our Solution: A Bespoke WordPress Website

We started from scratch, building a brand new WordPress website tailored to her business needs and goals. WordPress is our platform of choice for many reasons—it’s flexible, SEO-friendly, and offers full control over design and functionality. It also gives our clients a strong foundation for future growth.

Before we began building, we conducted detailed keyword research to understand what her potential customers are searching for online. We used this research to structure the site and guide the content creation process. This allowed us to naturally weave in high-performing search terms throughout the website without resorting to keyword stuffing.

Content That Converts

Rather than relying on the client to write her own copy—which can be overwhelming and time-consuming—we provided professionally written content for the entire site. Every service page was crafted with a clear focus on SEO, readability, and conversion.

The new site expanded from 5 pages to 21 highly targeted pages, each dedicated to a specific service or topic. This structure not only improves user navigation but also allows each page to rank independently in search engines—boosting the site’s overall visibility and authority.

Visual Impact That Builds Trust

To elevate the site’s visual appeal, we sourced and used high-quality, professional imagery that reflects the cleanliness and care that Custom Cleans Cheshire brings to every job. Clean layouts, consistent branding, and easy-to-use navigation now give the website a polished, trustworthy feel that encourages visitors to make contact.

We also made sure the site is fully responsive and looks great on mobile devices—crucial for a business that relies on local search, where many users are browsing on their phones.

A Positive Result—and a Happy Client

One of the most rewarding parts of this project was seeing the transformation not just in the website, but in the client’s confidence. After a previous bad experience with another web designer, she was understandably wary about investing again.

We worked closely with her throughout the process, keeping her informed and involved without overwhelming her with technical details. Understanding her situation, we also helped her with the cost, offering a fair and flexible approach to make sure she could get the website she needed without breaking the bank.

Her response? “I finally feel like my business looks as professional online as it is in real life. I’m so happy with the result!”

The Results So Far

With 21 indexed pages targeting relevant search terms, the site is now far more likely to appear when potential customers search for cleaning services in her area.

And just as importantly, the site now clearly reflects her business and instills trust in visitors—making them more likely to reach out, request a quote, or book a service.

Need a Website That Works as Hard as You Do?

Whether you’re starting from scratch or need to overhaul a DIY website that’s holding you back, we can help. At go-to media, we combine creative design, technical expertise, and real-world marketing know-how to build websites that don’t just look good—they work.

If you’re looking for Print and Web Design in Stockport, or need help with SEO, content, or branding, get in touch today. Let’s build something brilliant together.

Why I Still Believe in Print – And Why Your Business Should Too

by admin | May 14, 2025 | Marketing, Print

Hi there – I’m Andy Burgess, owner of Go To Media in Stockport. I’ve worked in the design and print industry for years, and if there’s one thing I hear all the time, it’s that “print is dead.” But I’m here to tell you: it’s not.

In fact, I’ve seen more and more businesses rediscover the power of well-executed print – not just as a standalone tool, but as part of a modern, joined-up marketing strategy. It’s one of the reasons I started Go To Media: to help local businesses like yours bring their ideas to life, whether that’s through vibrant menus, bold banners, or creative branded merch.

Here’s why I still believe print is incredibly valuable—and how it can work alongside your digital efforts to really get your brand noticed in Stockport and beyond.

Print Builds Real Trust

Think about it—when you hand someone a beautifully printed business card or they pick up your menu in a café, it just feels more real than a fleeting digital ad. Good print shows effort, professionalism, and pride in what you do.

As someone who works with all kinds of businesses in Stockport—from independents to larger brands—I’ve seen first-hand how quality printed materials help build trust. Whether it’s a takeaway flyer or a glossy brochure, people take your business more seriously when they can physically hold your brand in their hands.

It Stays in People’s Minds (and Hands)

A well-designed leaflet doesn’t just vanish like a social media post. It can sit on a customer’s kitchen counter, desk, or coffee table for days, even weeks. That’s a lot of silent selling power.

I’ve had clients tell me their customers came in holding a flyer they’d picked up a month ago. That kind of staying power is tough to beat.

Print Can Boost Your Website and Social Media

This one surprises a lot of people, but print can absolutely help increase your online engagement. Here at Go To Media, we regularly design flyers, posters, and menus that feature QR codes, custom URLs, and social handles. When done well, your printed material acts as a launchpad that sends people straight to your Instagram, Facebook, or website.

One local restaurant we worked with saw a noticeable bump in followers after we helped design and print branded table talkers with a “Follow Us” QR code. It’s a simple, affordable way to connect your offline presence with your online goals.

It Helps You Stand Out—Especially Locally

Stockport is full of brilliant businesses, and it’s no secret that competition can be fierce. With digital marketing so saturated, good old-fashioned print can be the thing that sets you apart.

Flyers through the letterbox, posters in shop windows, bold signage at events—it all helps you cut through the noise and show people who you are. There’s a lot to be said for being seen in the real world, not just the digital one.

You Can Get Really Creative

Print today is anything but boring. At Go To Media, we love helping clients get creative with textures, finishes, and formats. Think menus with tear-off loyalty cards, gold-foiled invites, custom café barriers, or quirky promotional items like branded seed packets or tote bags.

The possibilities are endless—and we’re always here to help you find the best way to bring your ideas to life. Whether you’re rebranding, launching something new, or just want to freshen things up, we’ll come up with a print solution that feels very you.

It’s Perfect for Daily Use (Not Just Big Campaigns)

Print isn’t just for flashy one-off promos. We regularly help businesses with the everyday essentials—like order pads, signage, stickers, labels, menus, and packaging. These small, often overlooked items are actually huge touchpoints with your customers.

And if you’re running a hospitality venue or high street shop in Hazel Grove or the wider Stockport area, you’ll know just how important it is to have professional, reliable materials ready to go when you need them.

We’re Here to Make It Easy

Let’s be honest—print can feel a bit overwhelming if you’re not used to it. Stocks, finishes, sizes… there’s a lot to think about. That’s why I built Go To Media around being approachable, friendly, and full of ideas.

We work with you from start to finish—whether you need a single product or a full suite of marketing materials. We’ve helped cafés design menus that double as promo flyers, created bold signage for local festivals, and even printed branded umbrellas for outdoor events.

If it can be printed, we’ll make it happen—and make it look great.

Final Thought

So yes, digital marketing is important. But print? It’s your secret weapon. It’s the physical, memorable, trust-building side of your brand that supports everything you’re doing online.

And if you’re a business in Stockport or nearby, I’d love to help you explore what print can do for you. From creative ideas to reliable turnaround times, Go To Media is here to support your vision.