From Wix to WordPress: Transforming Custom Cleans Cheshire’s Online Presence
http://www.customcleanscheshire.co.uk
At go-to media, we love helping local businesses shine online—and our recent project with Custom Cleans Cheshire is a perfect example of how a well-built website can transform a brand’s digital presence.
When the owner of Custom Cleans Cheshire came to us, she already had a website that she had created herself using Wix. While she had made a solid effort, she wasn’t happy with how it looked or performed. The site struggled to rank on Google, lacked professional polish, and didn’t clearly communicate the full range of her services.
Like many small business owners, she had been let down by a previous web designer and was understandably cautious about investing more into her website. We knew we had to deliver something exceptional—and affordable—to rebuild her trust and elevate her brand.
The Challenge: Poor SEO and Limited Content
The original Wix website had just five basic pages, and most of the services were lumped into a single paragraph on the home page. This made it difficult for potential customers to understand everything Custom Cleans Cheshire offered—and impossible for search engines to effectively index her site for all her services.
In addition to poor SEO, the overall design didn’t reflect the professionalism of her business. It lacked high-quality imagery and had no real visual structure to guide the user experience. The client knew she needed a website that looked as clean and polished as the homes and businesses she works so hard to maintain.
Our Solution: A Bespoke WordPress Website
We started from scratch, building a brand new WordPress website tailored to her business needs and goals. WordPress is our platform of choice for many reasons—it’s flexible, SEO-friendly, and offers full control over design and functionality. It also gives our clients a strong foundation for future growth.
Before we began building, we conducted detailed keyword research to understand what her potential customers are searching for online. We used this research to structure the site and guide the content creation process. This allowed us to naturally weave in high-performing search terms throughout the website without resorting to keyword stuffing.
Content That Converts
Rather than relying on the client to write her own copy—which can be overwhelming and time-consuming—we provided professionally written content for the entire site. Every service page was crafted with a clear focus on SEO, readability, and conversion.
The new site expanded from 5 pages to 21 highly targeted pages, each dedicated to a specific service or topic. This structure not only improves user navigation but also allows each page to rank independently in search engines—boosting the site’s overall visibility and authority.
Visual Impact That Builds Trust
To elevate the site’s visual appeal, we sourced and used high-quality, professional imagery that reflects the cleanliness and care that Custom Cleans Cheshire brings to every job. Clean layouts, consistent branding, and easy-to-use navigation now give the website a polished, trustworthy feel that encourages visitors to make contact.
We also made sure the site is fully responsive and looks great on mobile devices—crucial for a business that relies on local search, where many users are browsing on their phones.
A Positive Result—and a Happy Client
One of the most rewarding parts of this project was seeing the transformation not just in the website, but in the client’s confidence. After a previous bad experience with another web designer, she was understandably wary about investing again.
We worked closely with her throughout the process, keeping her informed and involved without overwhelming her with technical details. Understanding her situation, we also helped her with the cost, offering a fair and flexible approach to make sure she could get the website she needed without breaking the bank.
Her response? “I finally feel like my business looks as professional online as it is in real life. I’m so happy with the result!”
The Results So Far
With 21 indexed pages targeting relevant search terms, the site is now far more likely to appear when potential customers search for cleaning services in her area.
And just as importantly, the site now clearly reflects her business and instills trust in visitors—making them more likely to reach out, request a quote, or book a service.
Need a Website That Works as Hard as You Do?
Whether you’re starting from scratch or need to overhaul a DIY website that’s holding you back, we can help. At go-to media, we combine creative design, technical expertise, and real-world marketing know-how to build websites that don’t just look good—they work.
If you’re looking for Print and Web Design in Stockport, or need help with SEO, content, or branding, get in touch today. Let’s build something brilliant together.